Webinar: Doing Business in Africa: Discovering a Region Rich in Opportunity

  • Wednesday, December 07, 2016
  • 12:00 PM - 1:00 PM
  • Online

"U.S. companies, both large and small, are increasingly “going global” given that the majority of the world’s consumers are located outside the United States, U.S. exports tend to yield greater profit margins, and exporting enables companies to diversify their sales markets and reduce economic risks. Greater access to government financing opportunities, an increased ability to sell via the internet, and the growing number of Free Trade Agreements have made entry into foreign markets easier than ever before. Africa falls squarely in line with other countries and regions around that world that offer significant opportunities and advantages for U.S. firms; however, Africa is often passed over or merely overlooked by many U.S. companies—a mistake that their foreign competitors in Europe and China do not often make."


Please join OWIT International in this trade talk series webinar program, where we will discuss the African opportunity and key strategies for successfully accessing the African regional market including:

  • Overview: Understanding the Africa Opportunity
  • How to access the resources you need for business success including building your network of Solution Providers
  • Tips & strategies positioning your company for greater success in the Africa market
  • International market analysis: "Kenya: A land rich in opportunity"
  • Plus, a special presentation on women in international trade by OWIT Nairobi, Kenya, the first chapter in Africa of the Organization for Women in International Trade!
  •  of a cross-border transactions and how structuring them is both more risky and more complex than domestic transactions.

Webinar Cost: Members US$25.00; Non-Members US$40.00

How to register

Our Presenters:

Leland Clegg

President, Africa Business Portal

As the president of Africa Business Portal (ABP), Lee Clegg has spent the last seven years immersed in the world of US – Africa business. Building on a foundation of more than 25 years owning and operating his own successful small business, Lee has been able to bring a unique perspective for helping SMEs find success in the African market through an innovative network of Solution Providers.

Sheila Kariuki

Founder, Chief Executive, Resource Associates Limited, Kenya

Sheila Kariuki is the Chief Executive at Resource Associates Limited, a Kenyan-owned Human Resource Consultancy firm. Sheila specializes in Executive talent search, organizational development and works with Senior Executive teams of multi-national and large companies in developing their leadership competencies.

Frida Owinga

CEE & Founder of Passion Profit Limited

Chairperson, OWIT-Nairobi, Kenya

Frida Owinga is President OWIT Nairobi, Kenya Chapter, and CEO & Founder of Passion Profit Limited, a School of Entrepreneurship designed to help aspiring and existing entrepreneurs to develop skills and acquire tools to create, manage and grow successful world class organizations. Her specialties include: Entrepreneurial training and coaching, Leadership and Management Training, Executive Coaching, Aligning people and processes for optimum results, Peak Performance Coaching, Operational Excellence, Team Dynamics, and Instructional Design & Development.

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