Language and Culture: Gateway and Tips to Hispanic Export Markets

International trade requires communication to ensure business across borders is effectively undertaken. The global interconnected economic landscape has opened doors to a vast global market. With a wider market, one of the key obstacles limiting businesses’ expansion internationally is the language barrier which creates insurmountable challenges for businesses’ overseas operations. Language barrier has also been identified as one of the main reasons Canadian companies do not export beyond the United States. Join us to discuss the importance and benefits of speaking a foreign language when developing export plans. You will learn how to get by in the most common communication situations when participating in a Trade Mission in a Spanish- speaking country, and you will get tips on accessing and doing business in Hispanic markets. An interactive session will test your knowledge on cultural and communication variations in the different Hispanic export markets.

Posted by Organization of Women in International Trade - Toronto on Sunday, July 26, 2020