The Toronto Board of Trade is organizing a free webinar on February 4th about the Canada-European Union Comprehensive Economic and Trade Agreement (CETA), which gives Canadian companies preferential access to the EU. Yet many SMEs never fully benefit because the rules feel overwhelming. Participants will gain clear, actionable takeaways to sharpen their EU strategy, make confident decisions, and compete more effectively in the European market.

This webinar demystifies CETA and shows you how to turn trade policy into real revenue. Through expert insights and real SME success stories, you’ll learn how to unlock tariff savings, navigate EU compliance with confidence, and access public procurement opportunities across Europe. The session will include a discussion of Rules of Origin and practical guidance on claiming preferential tariff treatment. Leave with a clear, step-by-step roadmap to enter or expand in the EU and use CETA as a strategic edge over global competitors. 

Register on the Board of Trade website.