What happens if your biggest market slows down… or your key supplier disappears overnight? 

For many businesses, that risk is closer than it seems. And with ongoing supply chain disruptions, geopolitical shifts, and demand volatility, relying too heavily on one market or partner is no longer sustainable. 

Join FITT next week for Resilient by design: Strategic diversification with guest, Allison Thorne, CITP, Business Advisor and Head of the International Expansion Centre of Expertise at BDC Advisory (Vancouver, BC). 

In this timely session, you will explore: 

• Why overreliance on a single market or supplier creates hidden vulnerabilities
• How diversification can act as shock absorption, not just expansion 
• What selective, strategic market entry really looks like 
• How businesses are repositioning within global value chains to stay competitive 

If you are responsible for growth, exports, or supply chain decisions, this session will challenge how you think about international strategy and give you practical ways to strengthen resilience. 

May 26, 2026

1-1:30 PM ET

1:30-1:45 PM ET Q&A

Registration is free, but please register here to attend.