OWIT-TO Strategic Advisor and Chair of the Advisory Committee Alma Farias participated in a reception in Monterrey in February to welcome the Team Canada Trade Mission to Mexico, led by the Honourable Minister Dominic LeBlanc.

Alma was invited to attend alongside Canadian delegates and members of the business community. The reception was opened and organized by the Canadian Consul General Annabelle Larouche and her team at the Consulate General of Canada in Monterrey, which created a welcoming platform for engagement between Canadian and Mexican stakeholders in one of Mexico’s most dynamic industrial and trade hubs.

The mission was one of the largest Canadian trade missions to Mexico in recent years, bringing together more than 240 Canadian organizations. In the days following the reception, hundreds of B2B meetings were organized between Canadian and Mexican companies to explore new partnerships and strengthen bilateral trade.

During the event, Alma connected with representatives from both countries and organizations advancing cross-border collaboration in the region.