OWIT-Toronto is partnering with B2BeeMatch to help small- and medium-sized women-led enterprises to connect and network with leading local, domestic and global businesses. The partnership was formally announced at OWIT-Toronto’s complimentary virtual event, “COVID-19: A Call for Digital Transformation” in September, which brought together industry thought leaders and technology subject matter experts to share knowledge and insights on innovative solutions to embrace the accelerating shift toward digital business.

B2BeeMatch.com is a membership-based business matchmaking platform launched in 2020 where small- and medium-sized enterprises (SMEs) can connect in order to outsource, scale, network and find clients. Using a proprietary algorithm, B2BeeMatch carefully matches growing businesses and service firms based on their needs and offerings.

B2BeeMatch facilitates business networking and lead generation at the local, domestic, and global levels, and vets every company that joins the platform. As part of the partnership, B2BeeMatch is currently offering free memberships to encourage key company decision-makers—such as members of OWIT-Toronto—to join the growing platform.

Karima-Catherine (KC) Goundiam, founder and CEO of B2BeeMatch.com emphasizes B2BeeMatch’s mission to help SMEs thrive, highlighting, “As a business owner, I know how tough it can be to scale and expand, particularly internationally. Under COVID-19, with travel restrictions, it’s especially challenging. I created B2BeeMatch to help us all connect in a way that no other platform does, and while I founded the platform before the pandemic, it’s growing organically under these new conditions and that growth benefits every member who joins.”

Helen Hemmingsen, President of OWIT-Toronto Chapter, warmly welcomed this collaboration. “OWIT-Toronto is very pleased to partner with B2BeeMatch to help generate new industry connections for women-led businesses through intelligent matchmaking,” Helen said. “With the unprecedented challenges presented by the COVID-19 pandemic, digital adoption, marketing and innovative tools are crucial to fuel international trade and build business resilience. These are critical to ensure business scalability and readiness in a trustworthy environment.”

The B2BeeMatch platform was created by and for SMEs. OWIT-Toronto members can sign up for next-level business matchmaking on the B2BeeMatch website.